Following the recent recession, most employers are more cost aware than ever before. Protecting the bottom line and reducing costs has become a topic on the forefront of many employers minds and their strategic planning. Are you looking for ways to reduce costs? You cannot afford to miss out on what is costing employers an estimated $650 billion each year!

Basex  released research that lists the productivity cost of workplace interruptions including employee abuse and misuse of social media at $650 billion a year. As social media continues to grow, diversify, and maintain a strong mobile audience this number is not likely to decline in the near future. While many companies have installed tracking software and blocked social media sites, the fact remains clear that employees can and will access these profiles through their mobile devices.

Many employers are still working at a reduced staff level following the recession and the loss of productivity due to misuse of social media can have a dramatic effect on their organization. In addition to loss of productivity, employers can face PR nightmares like the recent backlash that Applebee’s experienced. As the liabilities and costs continue to increase, how can you protect yourself?

• Implement and enforce a social media plan. Work with your labor or employment law attorney to develop a plan that protects your staff and your organization from undue liabilities or exposures.
• Increase employee interaction. Employees may be turning to social media due to lack of social interaction in the workplace. Encourage and foster teamwork, group projects, and provide a common area that fosters communication between co-workers during break times.
• Focus on time management. Work with your staff on time management skills and provide employee incentives for increased productivity.
• Challenge and engage your team. Provide your employees with projects and responsibilities that keep them challenged and engaged in their positions.

While it may be nearly impossible to stop employee use of social media on the job you can implement processes, procedures, and policies to provide a work environment that keeps employees engaged and focused on their daily responsibilities. Keep in mind, it is best practice to speak with someone experienced in labor and employment law before implementing a policy or procedure related to social media.

Want to learn more about how you can gain access to Trillium’s national network of top level talent? Contact us today!  If you are a stand out in your profession and seeking contingent or long term career opportunities, visit our job seekers section for more information!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.