• The users are there. According to Business Insider, there are approximately 1.44 billion active Facebook users each month.
• The scrolling is real.  Users in the the United States average 40 minutes per day on Facebook.The largest majority of time is spent on the user’s newsfeed and viewing photos posted by friends.
• Their professional information is hard to find. Only about 20% of Facebook users have entered any professional information in the past year.
• They’re likely on a mobile device.189 million Facebook users are “mobile only”. Unless you have a very streamlined mobile application process, your click to completed application conversion will likely be very low.

While most users still see Facebook as a personal social networking platform, there are ways to engage with potential candidates. With the majority of screen time spent on newsfeed, purchasing paid ads to advertise your open positions can quickly capture candidate attention. Keep in mind with a heavy mobile audience, having a streamlined mobile friendly application process will be the key to success. Several corporations have built very strong career brands on their company pages. With more than 36M likes, Starbucks has built a jobs page allowing candidates to not only view and apply for jobs but also sign up for job alerts and view videos on company culture.

While Facebook doesn’t necessarily have the easiest and most searchable data for candidates, as the second most visited website today it should not be ignored from an employer branding perspective. If your page doesn’t include a link to your careers page, a jobs app, and visual data regarding your company culture take action today!

Are you a stand out professional, technical professional, driver, or skilled worker seeking contingent, temporary, or long term career opportunities?  Visit our job board  for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Today’s employment market is a candidate driven market allowing candidates more flexibility and potential job offers than they’ve had in the past 10 years. With the rebound from the 2009 recession, the market has changed from being saturated with talent who was under or unemployed, to a discernible talent shortage in most industries. Employers are struggling to attract and maintain talent in roles ranging from General Labor to Professionals. Undoubtedly, in addition to the strain on your operations the longer a vacancy exists the more costly it becomes both financially and towards workplace productivity.

How can you decrease your time to fill? Here are a few ways to increase your quality of candidate while decreasing your time to fill:

• Utilize your networks. The more people that are aware that your opening exists, the more likely you are to drive applicant traffic. Social networks, industry organizations, and your own staff can all work to help boost exposure to your position.
• Build a referral program. If you don’t already have a competitive referral program you’re behind the times. Referrals often produce a higher level of candidate and a longer length of employment than a traditional hire.
• Get in touch with passive candidates. Passive candidates are far less likely to be receiving multiple offers, have jumpy work history, or be lacking in skill sets. While it takes a little more digging to locate a passive candidate, the job offer process often times moves at a faster pace.
• Partner with a staffing firm. Most staffing firms do not require an exclusive agreement or any financial obligation unless you choose to hire a candidate that they present. Often times they have access to a number of candidates in confidential job searches who are not posting resumes online or applying to job postings. In addition, they are experts at locating those hard to find passive candidates.
• Be open to negotiations. Could paying a nominal amount more seal the deal before your candidate accepts an offer with your competitor? Absolutely. Be open to negotiating remote employment, pay rates, and even relocation. While initially some of these financial decisions may seem unsettling, the costs of a long term job vacancy will quickly outweigh an additional $5,000 relocation package for the right candidate.
• Be proactive. Don’t wait for a vacancy to arise before recruiting to fill it. You should constantly be working to attract talent for your key positions. This will allow you to upgrade talent in areas that you need to and give you a pool of candidates to contact when an opening arises unexpectedly.

Want to learn more about how you can gain access to Trillium’s national network of top level talent? Contact us today! If you are a stand out in your profession and seeking contingent or long term career opportunities, visit our job seekers section for more information!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Who turns to job boards as their first resource in a job search?

Everyone.

• 87% of Baby Boomers
• 82% of Gen X
• 77% of Gen Y

Who’s searching for job opportunities on Facebook?

Not as many as you may have guessed.

• 21% of Gen Y
• 15% of Gen X
• 10% of Baby Boomers

How much time are they investing in their career search?

5-20 hours per week

Are you struggling to locate the talent needed to maintain your workforce? If you are actively using job boards to recruit and still find yourself in a talent drought, it may be time to consider reviewing your process job postings. Here are a few tips!

Want to learn more about how you can gain access to Trillium’s national network of top level talent? Contact us today!  If you are a stand out in your profession and seeking contingent or long term career opportunities, visit our job seekers section for more information!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

]]> /blog/why-your-business-should-be-on-linkedin/ Mon, 09 Sep 2013 14:26:29 +0000 /blog/?p=1367 Continue reading →]]> Whether you are just jumping into social media through other sites or have avoided a social media presence for your company altogether, your business needs to be on LinkedIn!

LinkedIn, unlike some other social media sites, was designed to be used for professional networking purposes only. From individual profiles to groups and company pages, the layout and format is intended to connect professionals with common interests. By doing so, LinkedIn has avoided many of the workplace blunders and law suits that other social media sites have become attached to. Almost 3 million companies have created Company Pages on the site and over 5.7 billion professionally oriented searches were conducted on the site in 2012 alone, making LinkedIn a powerhouse for marketing, recruiting, and career development opportunities.

Not sure where to get started? Here are some quick tips!

• Create a Company Page. Make sure to include a photo, preferably including your logo for brand recognition.

• Build Your Followers. Announce to your staff that your company has joined LinkedIn and invite them to follow you as well as invite additional followers who may have an interest in your line of work, product line, or general industry.

• Build Your Content. Provide your followers with informative content on a consistent basis. Post articles of interest, blog posts, company updates, and job postings to keep your company name and page fresh on their mind and their newsfeed.

• Be Interactive. Make sure to measure engagement with your followers and learn which topics gain the most engagement from your audience, as well as what content seems to fall through the cracks. Make sure that you respond quickly and professionally to all comments, questions, and inquiries.

As with any network, a social network following can take time to build. The more members of your team that are involved with sharing your page and content to their connections, the faster your engagement will grow. Identifying members of your organization that may have access to articles of interest, industry trends, and general discussions can greatly advance your branding opportunities.

Are you a stand out professional, technical professional, driver, or skilled worker seeking contingent, temporary, or long term career opportunities?  Visit our job board  for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Are you ready to begin a job search? Before spending hours completing the perfect resume, locating interview attire, and searching the countless job boards, take some time to clean up your online presence first. According to behiring.com, as many as 68% of employers will locate you on Facebook alone. Does your Facebook profile resemble the same person you are trying to portray in an interview?

About 1 in 3 employers have rejected a candidate based upon what they learned about them online. Often times your professional strengths, accomplishments, and skill set can be overshadowed by content or photographs located online; quickly costing you your dream job. So what can you do to protect yourself?

• ·         Make your non-professional profiles private. Create separate profiles for your professional and non-professional social networks and keep non-professional profiles private.

• Make sure your professional profiles sell you. Do you have a LinkedIn profile? Make sure it is complete with endorsements, a professional photo, detailed information about your duties and accomplishments, and is connected to others in your field.

• Network. Network. Network. Take advantage of social networks. Connect and more importantly interact with others in your line of work. Participating in groups, answering questions, and posting content that is relevant to your line of business will all help you gain professional rapport and be seen as a knowledgeable in your field. Let those around you know that you are open to career opportunities and let your social networks work for you.

• Check and re-check your online presence. Before you make the assumption that you have cleaned up your social profiles, test it. Have others search for you and see what they are able to view on your profile. Don’t forget about profiles that may exist on sites that you no longer use such as Myspace. Lastly, don’t forget to run an online search including an image search for yourself. This is a great way to locate any forgotten profiles, tagged photos, etc.

While companies are struggling nationwide to obtain the top talent in their industry, most are not willing to take a chance on someone with an online presence that could damage their professional image. Taking a few moments to prepare before marketing yourself could make the difference between yourself and another candidate landing your dream job.

Are you a stand out professional, skilled trades person, or technical professional seeking contingent, temporary, or long term career opportunities?  Visit our job seekers section for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.